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About karadi

Prad Sathianathan

 With over two decades of experience across Go-to-Market strategy, sales, partnerships, marketing, and operations, I am driven by a commitment to growth and transformation. I’ve built a reputation as a strategic leader who not only envisions the future but also creates actionable paths to get there, delivering results that consistently exceed expectations.


I thrive on creating environments where innovation flourishes, turning challenges into opportunities for success. From scaling new ventures to optimising established operations, I lead with a focus on sustainable growth and measurable success, ensuring alignment across stakeholders and teams. My approach combines visionary thinking with pragmatic execution, always with the goal of driving long-term value.

EXPERTISE

Go-To-Market

Sales Strategies

Sales Strategies

  • Target market identification & analysis
  • Competitive landscape analysis
  • Pricing strategy development
  • Distributions channel optimisation
  • Messaging and positioning
  • Global market expansion
  • Omni-channel marketing strategies
  • Product market fit assessment

Sales Strategies

Sales Strategies

Sales Strategies

  • Lead generation techniques
  • Sales messaging and positioning
  • Customer engagement strategies
  • Negotiation mastery
  • Upsell & cross sell framework
  • Performance metrics & analysis
  • Playbook creation
  • Market segment strategies

Operations

Sales Strategies

Operations

  • Process automation solutions
  • Technology infrastructure development 
  • Continuous process improvement
  • Data-driven reporting & analysis
  • Organisational culture development
  • Strategic organisational design
  • Incentive and commission structures
  • Customer feedback integration

Mentoring

Startup Advice

Startup Advice

  • Transformational leadership coaching
  • Personalised individual coaching
  • Career development strategies
  • Effective contract negotiation training

Startup Advice

Startup Advice

Startup Advice

  • Pitch deck refinement
  • Strategic investor introductions
  • Market entry strategies
  • Business model validation
  • Brand development strategies

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karadi

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